IKEA Video

Recently I have watched the IKEA Video "Experience the power of a bookbook".
One part that I thought was really funny was when the video said that the bookbook had eternal battery life and did not need any charging. This is because it is an actual book, and IKEA was comparing it to an iPad or a Kindle, which needs to charge and runs out of battery eventually. It showed two tiny pictures of a charger and a battery. It crossed out the charger and wrote 'infinite' on the battery.
Another part that I thought was really funny was when the video said that the bookbook had infinite sharing capabilities too. Then it showed a bunch of people passing the book around. It said 'hand-to-hand sharing is unlimited!' It also said that the protection is a lot more dependable, too, because you can just keep it with you all the time.
In conclusion, I thought the IKEA bookbook video was really cool!