Beats Headphones are Not as Luxurious as You Think
Recently I read an article about Beats by Dre Headphones not being as luxurious as most people think they are.
A recent blog post on a website called Medium stated that “One of the great things about the solo headphones is how substantial they feel. A little bit of weight makes the product feel solid, durable, and valuable. One way to do this cheaply is to make some components out of metal in order to add weight. In these headphones, 30% of the weight comes from four tiny metal parts that are there for the sole purpose of adding weight.” That is a bit ridiculous. Making headphones weigh 50% more just for some added luxurious feeling just shouldn't be done. When people find out, as they always do, the company receives a lot of negative feelings.
Additionally, the ridiculously excessive and elaborate packaging, while totally unnecessary if not downright frustrating, also serves to create the illusion that you’ve just purchased a truly high-end quality product. Incidentally, the website writes that the costs of materials used in a pair of $200 Beats headphones comes out to about $16.90 (not including R&D or labor costs). Still, those are some margins that even Apple has to be impressed with.
I think that Beats are a brand of headphones I won't buy, as they have just ruined their reputation with me.
A recent blog post on a website called Medium stated that “One of the great things about the solo headphones is how substantial they feel. A little bit of weight makes the product feel solid, durable, and valuable. One way to do this cheaply is to make some components out of metal in order to add weight. In these headphones, 30% of the weight comes from four tiny metal parts that are there for the sole purpose of adding weight.” That is a bit ridiculous. Making headphones weigh 50% more just for some added luxurious feeling just shouldn't be done. When people find out, as they always do, the company receives a lot of negative feelings.
Additionally, the ridiculously excessive and elaborate packaging, while totally unnecessary if not downright frustrating, also serves to create the illusion that you’ve just purchased a truly high-end quality product. Incidentally, the website writes that the costs of materials used in a pair of $200 Beats headphones comes out to about $16.90 (not including R&D or labor costs). Still, those are some margins that even Apple has to be impressed with.
I think that Beats are a brand of headphones I won't buy, as they have just ruined their reputation with me.
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