DeNA Goes Live Streaming with Mirrativ
Recently I read an article about Japanese company DeNA creating an app that allows people to stream their screens.
They said that they hope this will be a system that will allow for much more intimate streaming, where friends can watch each other do whatever people like to do on their phones. Mirrative’s debut comes amid heightened interest in live-streaming as a new social-media platform. Since its launch in late March, Periscope, a game streaming service has already amassed 10 million accounts, with over 40 years of video watched per day, it said. DeNA thinks that this service should attract even more people because you can stream literally anything, not just games. Users could, for example, browse e-commerce sites to seek advice on what to buy.
Similar to Periscope, followers can send comments in real-time and express appreciation to the broadcaster by tapping on their mobile screens and sending tiny stars. But while apps like Periscope and Meerkat can notify live-feeds to followers on social media like Twitter and Facebook, Mirrativ is strictly mobile-only, creating a more personal setting.
I think Mirrativ is an interesting idea, but there are just too many of these video-streaming services, and YouTube, a much more popular platform, can also stream anything live.
They said that they hope this will be a system that will allow for much more intimate streaming, where friends can watch each other do whatever people like to do on their phones. Mirrative’s debut comes amid heightened interest in live-streaming as a new social-media platform. Since its launch in late March, Periscope, a game streaming service has already amassed 10 million accounts, with over 40 years of video watched per day, it said. DeNA thinks that this service should attract even more people because you can stream literally anything, not just games. Users could, for example, browse e-commerce sites to seek advice on what to buy.
Similar to Periscope, followers can send comments in real-time and express appreciation to the broadcaster by tapping on their mobile screens and sending tiny stars. But while apps like Periscope and Meerkat can notify live-feeds to followers on social media like Twitter and Facebook, Mirrativ is strictly mobile-only, creating a more personal setting.
I think Mirrativ is an interesting idea, but there are just too many of these video-streaming services, and YouTube, a much more popular platform, can also stream anything live.
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