League of Legends
League of Legends is one of the biggest video game hits in the whole world. What made this game so successful?
One of the reasons was the free-to-play model. The game, which is completely free, does not require the player to spend any money. You could play for years without spending a penny. "How does this game earn money?" you might wonder. The answer is that the game features over 120 champions and skins for all of them. Normally, it would take a long time of playing to get all of the champions. However, with a few dollars, you could get any champion you wanted and a skin to make the champion look cooler. A few dollars here, a few dollars there, makes League very profitable. In August alone, it raked in $122 million.
Another reason the game was really successful was the professional league that sprung up. The championships are huge events that attract thousands, even millions of people online and on-site. Even though these championships do not earn money, with the publicity that they get, they attract new players and make current players keep playing the game. This causes more purchases to happen, and more money is earned.
Riot Games, a small Los Angeles startup, produced League of Legends for about $12 - $15 million. It was bought by Tencent for over $400 million.
One of the reasons was the free-to-play model. The game, which is completely free, does not require the player to spend any money. You could play for years without spending a penny. "How does this game earn money?" you might wonder. The answer is that the game features over 120 champions and skins for all of them. Normally, it would take a long time of playing to get all of the champions. However, with a few dollars, you could get any champion you wanted and a skin to make the champion look cooler. A few dollars here, a few dollars there, makes League very profitable. In August alone, it raked in $122 million.
Another reason the game was really successful was the professional league that sprung up. The championships are huge events that attract thousands, even millions of people online and on-site. Even though these championships do not earn money, with the publicity that they get, they attract new players and make current players keep playing the game. This causes more purchases to happen, and more money is earned.
Riot Games, a small Los Angeles startup, produced League of Legends for about $12 - $15 million. It was bought by Tencent for over $400 million.
Comments
Post a Comment