Why Xiaomi Cares So Much About Its New Power Strip
Recently I read an article about Xiaomi's new power strip. The article said that Xiaomi was trying to make everything in our homes Mi-made, including scales and power strips. It also talked about how simplistic and detailed their products are.
According to the article, Xiaomi wants to take over users' entire home, where everything in the house is Mi-made. Anyone who has followed the rise in Xiaomi smartphones recently will understand their methods. Xiaomi pairs fast, high-end components and cool designs with bargain prices, so that they don't earn as much money, but they certainly gain a lot of users. I think this is a better way to go than making products really expensive, because then more people will be willing to use your products, and it will probably balance out the higher prices other companies offer. Also, you can raise the prices in the future and earn a lot of money, as you will have a larger user base.
The article also said that the founder of the company waxed lyrical about Xiaomi, saying that their products were beautiful. He took apart a power strip, and the inside was neatly arrayed. He said that it was very hard to design, even if it was simple, because the components had to be smaller. He also said that they spent a long time thinking about how many USB ports to include, and that it would make the entire country follow their role model. I think that is a bit overambitious, as I don't really think the power strip is that good. Who will look inside a power strip anyways? And I don't really think how many USB ports you have is that important. As long as you have more than one or two, you're good. Nobody has that many devices to charge at a time.
I think that Xiaomi has some good strategies and some bad sale strategies. I like their low-profit large-user base approach, but I don't really think they need to focus that much on the interior details of a device.
According to the article, Xiaomi wants to take over users' entire home, where everything in the house is Mi-made. Anyone who has followed the rise in Xiaomi smartphones recently will understand their methods. Xiaomi pairs fast, high-end components and cool designs with bargain prices, so that they don't earn as much money, but they certainly gain a lot of users. I think this is a better way to go than making products really expensive, because then more people will be willing to use your products, and it will probably balance out the higher prices other companies offer. Also, you can raise the prices in the future and earn a lot of money, as you will have a larger user base.
The article also said that the founder of the company waxed lyrical about Xiaomi, saying that their products were beautiful. He took apart a power strip, and the inside was neatly arrayed. He said that it was very hard to design, even if it was simple, because the components had to be smaller. He also said that they spent a long time thinking about how many USB ports to include, and that it would make the entire country follow their role model. I think that is a bit overambitious, as I don't really think the power strip is that good. Who will look inside a power strip anyways? And I don't really think how many USB ports you have is that important. As long as you have more than one or two, you're good. Nobody has that many devices to charge at a time.
I think that Xiaomi has some good strategies and some bad sale strategies. I like their low-profit large-user base approach, but I don't really think they need to focus that much on the interior details of a device.
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