7 Habits of Highly Effective People

In the first 40 or so pages of this book, it talks about the perspective from which people view things and mainly, the Character and Personality Ethics.
The Character Ethic is a set of fundamental principles like integrity, humility, courage, justice, patience, modesty, and the Golden Rule. This ethic tries to change your character to solve problems, correcting your fundamental roots. This way, the changes affect not only the roots but also the trunk, the stem, and the leaves.
However, the Personality Ethic is a very superficial ethic, mainly based on your public image, attitudes, behaviors, talking techniques, and other things that lubricate the processes of human interaction. What this does is change your leaves - and only your leaves, the part that other people see. This ethic sometimes encourages being manipulative, even deceptive, to get other people to like you. It also encourages faking interest in others' hobbies to get what you want. It sometimes even encourages intimidating people through a stare - "the power look" - and intimidate your way through life. Obviously, this is very superficial, and eventually, unless it was a one-shot situation, you would definitely be eventually found out, and you would lose more friends than you had, and other people's distrust of you would prevent you from making any more friends.
I think it is pretty clear that the personality ethic is better than the character one.

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