Ad-Blocking Software Will Cost The Ad Industry $22 Billion This Year
According to many studies, about a third of the world's internet users have downloaded ad-blockers. These people feel their privacy is being violated by the numerous companies who track peoples' information.
The rise of ad-blocking software is a response to both privacy concerns and to the sheer prevalence of digital ads. Some users object to the collection of personal data, while others find ads – particularly those that follow users across devices – to be annoying and to slow down their systems. 91% of Americans think their privacy is being violated by online services that track their information, according to a Pew Research Center Survey, and around 20% have clicked "Do Not Track". This means a lot of people don't want ad companies to track them, yet ad companies will not give in, as a lot of companies that produce ads get most of their revenue from the ads.
I think companies should make their ads able to be blocked, as otherwise being forced to look at things isn't very pleasant. Companies should also add a Do Not Track component to their ads so that the ads don't take people's private information like browsing history and turn it into ads. Also, some ads follow the user, as in they go where the user goes. This is even more annoying and is a feature that should be removed.
I think the easiest solution to all of this is to have a button in every browser that is a built-in opt out button for ads.
The rise of ad-blocking software is a response to both privacy concerns and to the sheer prevalence of digital ads. Some users object to the collection of personal data, while others find ads – particularly those that follow users across devices – to be annoying and to slow down their systems. 91% of Americans think their privacy is being violated by online services that track their information, according to a Pew Research Center Survey, and around 20% have clicked "Do Not Track". This means a lot of people don't want ad companies to track them, yet ad companies will not give in, as a lot of companies that produce ads get most of their revenue from the ads.
I think companies should make their ads able to be blocked, as otherwise being forced to look at things isn't very pleasant. Companies should also add a Do Not Track component to their ads so that the ads don't take people's private information like browsing history and turn it into ads. Also, some ads follow the user, as in they go where the user goes. This is even more annoying and is a feature that should be removed.
I think the easiest solution to all of this is to have a button in every browser that is a built-in opt out button for ads.
Comments
Post a Comment