Microsoft is Planning a Windows 10 Blitz

As Windows 10 approaches, Microsoft faces a critical problem. Convincing hundreds of millions of users to download free software.
Beginning July 20, the public will be bombarded with ads for Windows 10 at retailers, on TV and online as the company cranks up a marketing blitz touting the next version of its operating system, which is due to launch July 29. It is supposed to have fingerprint recognition, portrait recognition (which I wouldn't trust - how-old.net), and a new browser called Edge that allows people to annotate webpages.. Millions of Windows fans will have a chance to attend launch parties in hotspots around the world. The highlight is that Windows 10 is free.
So why would Microsoft spend so much effort on Windows 10? Microsoft wants 1 billion Windows user by the time of June 2018. They want to strengthen Windows as a gateway to other Microsoft services, like Office. They have such ambitious goals because the launch of Windows 10, Microsoft's flagship software, will be essential to the company's future. If it fails like Windows 8 did, then they will lose a lot of money.
I think Windows 10 is probably going to come through for Microsoft, because it has fixed a lot of the problems with Windows 8, like the removal of the Start Menu.

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